The name stands for something new.
For fresh ingredients and a fresh, more loving type of preparation
A new generation of chilled ready meals. The brand also express
the desire of the consumer to eat a good and healthy diet.
“TASTE THE PASSION”
Transmit the look & feel of contemporary way of eating and cooking.
The “Avant-garde” chef is the main figure of the campaign, his strong presence in the campaign shares the values and ideas of passion for quality cooking.
Clean and refined style Ads in pastel colors combined with the legible handmade look typography shows and tells our target group that we are honest and not hiding anything to them.
The tagline “THE NEW GENERATION OF VITAMEALS” is here to differiantiate the brand from what has been done before by his concurrents. Changing the concept of ready meal to vita meal brings a singular vocabulary for our products and brand.
Frische Liebe is therefor placed and considered as an up-to-date, trendy, trustworthy and quality product as well as a way/style of eating.
Frische Liebe is therefor placed and considered as an up-to-date, trendy, trustworthy and quality product as well as a way/style of eating.
